• Laura Gómez Urizar

Are you speaking your customer’s language?

Updated: Feb 5, 2020

Today’s digital technologies make it very easy for customers to find the products and services that meet their needs. And they’re searching for that information online, in their own language.

Roughly 53 million people, 41 million native Spanish speakers, and approximately 11.6 million bilingual Spanish speakers, live in the United States. To understand how big this numbers are, think that there are more people speaking Spanish in the U.S. than in Spain! (47 million speakers).

And these Spanish speakers are not going anywhere. Spanish-speaking Americans are the fastest growing linguistic group in the United States. Continual immigration and prevalent Spanish-language mass media support the Spanish-speaking populations.

If your company’s website isn’t bilingual to appeal to Spanish speaking customers, you’re blowing a big opportunity for your business and you’re also giving your competitors a major advantage.

Offering content in Spanish will create genuine connections with consumers, proving that you understand and care about them. You will create stronger bonds that will result in an increased trust and an easier interaction with your business. And let’s not forget that you will strengthen your online marketing techniques and success by offering Spanish online content: remember that keywords and meta data can also be translated to Spanish to drive better search results for your company (we will talk about the important of Spanish SEO).

To make the most of your Spanish translation efforts, connect with an experienced translator with the appropriate cultural and professional background to meet your client’s needs. Upgrade the value of your business. Be proud to hang a sign on your door that reads: “Hablamos español”.

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